1 June 2012 – London
12 September 2012 – Birmingham
10 October 2012 – Manchester
14 November 2012 – London
Align the employee experience and your brand proposition
Overview
Does the external perception of your brand match the internal experience of your staff? Organisations make huge investments in their brand, growing its value into a prized asset. However, the overall brand will be weakened through neglect of the employee experience. When employees do not understand the brand proposition, or their responsibility in delivering the brand promise, it compromises the brands value and will have a negative impact on the organisation.
Who Should Attend?
HR professionals, Business Owners, Entrepreneurs, Directors and Senior Executives and marketing personnel involved in issues concerning employee performance.
Learning Outcomes
By the end of the course you will be able to express your brand through the culture of your organization. You will be able to define your brand and answer the following brand criteria:
- What does my brand do?
- What is the brands long term ambition?
- What values does my brand stand for?
- How will the brand achieve its vision?
- Does the employer brand match the brand’s positioning in
the employer marketplace? - Is my brand’s personality reflected through the employees?
Programme
| 9.30 – 10.00 | Registration and Refreshments/td> |
| 10.00 – 10.15 | Welcome, Introductions and Objectives |
| 10:15 – 11:00 | Branding Principles
|
| 11:00 – 11:30 | Brand Strategy – Part 1
|
| 11:30 – 11:45 | Morning Refreshment |
| 11:45 – 12:30 | Brand Strategy – Part 2
|
| 12:30 – 13:00 | Brand Culture – Part 1
|
| 13:00 – 13:45 | Lunch and Discussion |
| 13:45 – 14:30 | Brand Culture – Part 2
|
| 14:30 – 14:45 | Afternoon Refreshment |
| 14:45 – 15:15 | Touch Points
|
| 15:15 – 15:45 | Brand Standards
|
| 15:45 – 16:00 | Conclusions and Actions |
Trainer
Paul Hitchens has extensive experience in Branding, including Manufacturing and Service Brands. He has created and implemented many brands for new business ventures, start-ups and established brands.
Following a successful agency career including an award-winning recruitment campaign at the PA Consulting Group and Automotive Branding for General Motors at Wolf-Olins, Paul has established his own brand consultancy. He has since contributed articles to National Press and been interviewed on Television and Radio. Paul is Co-Author of ‘Create the Perfect Brand’ a Teach Yourself book published by Hodder Education. This book has been nominated for the CMI Management Book of the Year Award 2011/12.
Book Here
Please select the event date you wish to book for:
- 1 June 2012 – London
- 12 September 2012 – Birmingham
- 10 October 2012 – Manchester
- 14 November 2012 – London
Pricing
All training events are priced at £350 + VAT per attendee.
Terms and Conditions
Please see our full terms and conditions here .
Cancellations
Cancellations received in writing up to one month before the event will be refunded in full, less an administration charge of £100 + VAT. We cannot accept cancellations after that time.
How to pay
All payments must be received before the event
Payment can be made online where you can pay by credit card or specify cheque, bank transfer or invoice etc. Please note that we use Paypal to process our credit card payments (you do not need a Paypal account to use this option). See here for more information on paying by credit card.
Alternatively, if you request an invoice when booking you can pay by cheque, in GBP (£), made payable to Black and White Trading Ltd and sent to: Unit F, 44-48 Shepherdess Walk, London N1 7JP. BACS payments and bank transfers can also be made – account details will be supplied on your invoice.
